Quite frankly carbon emissions create a lovely little lifestyle that enables us zoom along the landscape, get fat and have warm caves to live in. Guilty.
Al Gore’s documentary on Global Warming is very concerning. Unless you are a non believer. The world is flat, right?
Opportunities for entrepreneurs are boundless in this sphere. Regular readers will note my entry “4”, which espouses focus on the environment for a start up.
The answer to this conundrum is in the title. “An Inconvenient Truth”. We need to make a convenient reversal. People want to change behavior, but not if it inconveniences them. A great example is Greenfleet. They will plant your carbon emissions in native trees for a fee, so you essentially become carbon neutral.
With a fossil addicted governments this opportunity is massive. They don’t have the fortitude or vision to change. Entrepreneurs of the Industrial Revolution created this mess, as Entrepreneurs of the Sustainability Revolution we must fix it. I’m certain consumers will respond to anything green. Green is very cool. However, you’ve got to bring it to them in an everyday format. There will be a big prize for those that do.
Case in point … Bendigo Bank setting who are setting new standards of innovation for the Banking sector by offering GREEN HOME LOANS … Building an “envirnomentally friendly” house ??? go to Bendigo Bank and you’ll get a discounted interest rate on your home loan … I think they’ll do quite nicely out of that product … the publicity and enhanced reputation as a good corporate citizen will far outweigh the cost of funding such a product …
Samma,
Very good point on the Bendigo Bank Green Loans. I thought it was a brilliant move and fits their core positioning as a commnity organisation. Read here… some things are more important than pure profit maximisation. Lets just hope more organisations see the opportunity, or just simply want to do something worth doing.