You’re probably bored of your packaging, website, logo or product already. You’ve been designing it, working on it and looking at it for so long… it’s a natural reaction.
Problem is, your customers haven’t. They’re not bored. They’re probably still intrigued. Chances are, they’re not even familiar yet. They’ve only seen it a few times.
There’s a strong temptation to change because we’re too familiar. Which turns our to be a really bad reason to change stuff. In fact, it probably disenfranchises our people just when they are getting used to it.
Reminds me of Twitter and facebook.
Since I started my facebook account a few years ago, the interface has changed several times which has made a lot of people unhappy due to inconsistency.
On the other hand, Twitter has remained rather consistent. The sidebar has changed slightly in my time of using it and a few little features have been added into it but that’s about it.
If facebook keeps going that way, Twitter may become my preferred medium for communications on the web.
Nice personal insight Josh, appreciate it.
Steve.
Maybe, however, innovation is usually necessary, and that requires…. innovating and changing stuff. Change for change sake isn’t good, but that isn’t why most sites change stuff. sure, twitter has stayed the same, but they have almost no features. facebook is a different beast. hopefully their changes make the site easier to use.
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