Here’s an excerpt from today’s business section of the Sunday Age. A respected Australian broadsheet newspaper.
Correction
“Oops. Last week the story headlined ‘No More Living on Borrowed Dreams’ said household credit card debt was $4 million. The correct figure is $41 billion. The mistake was made by the reporter (who also choked on his conflakes on Sunday morning).”
What I like about this paragraph is it’s real. It sounds like a person wrote it. Not a public affairs department. They admitted they made a silly error which in my view makes them more reputable and trustworthy. Rare in large media organizations.
Start up lesson: People trust people more than they trust corporations.
That’s funny. I just had a discussion on being real on my blog as well. It was more in terms of being honest in blogging while trying to sell professional services, but the gist was the same.
http://lifeonavenuez.com/2007/10/02/is-my-slipup-showing-when-blogs-say-too-much/