Everything you have ever read on this blog is wrong. All of it. None of it’s true.
The reason none of it’s true is that in business, no less entrepreneurship every rule has an exception, sometimes quite a few exceptions.
On average the principals remain correct, true or usable, but every now and again, they’re proven wrong. That’s the thing with averages, they can be misleading. And principals are a bit like averages, they give us a read, some guidance – but they’re not infallible.
So whenever you read something on this blog. There’s a chance it wont hold true for you, your start up or your circumstances, even though on average – it will.