Dear Mr Public Transit Marketer,
May I introduce you to the concept of ‘wildcard ingredients’. I would very much like to know if you have considered this in your strategy. May I also suggest your wildcard ingredient as ‘climate change’. You see, you won’t need to adapt the public ‘worldview’ to do this. They already know that public transit is a big part of the solution. Yet for some reason, you continue to compete on comfort, price and parking. It seems strange to me that you haven’t leveraged climate change at all.
It is also my humble opinion that you may be able drive this message home with significant free media coverage.
Please Mr Public Transit Marketer, take heed and do something really important. You may even improve the profitability of your employer also.
Yours sincerely,
Startup blog
