Physics and business are more closely related that one would imagine. Take Newton’s laws of motion. Markets are motion. Interacting bodies pushing and pulling in a constant state of flux. The principals are the same, but more complex as our laboratory ‘is’ the market, in which nothing stands still.
Law 1: An object in a uniform state of motion or will remain in that motion unless acted upon by a net force.
Start up blog interpretation; Change doesn’t just happen, it is made to happen by things and people doing something.
If we want our start up to improve, we’ve got to do something about it. Vary the marketing mix. Our start up will remain performing as is (good or bad), unless we, the market, our audience or our competitors change what they are doing.
We must change to improve
The market might change for us, without telling us
Our audience can shift behaviour, without telling us
Our competitors can vary their marketing mix, without telling us
Our market, audience, competitors will change. We ignore it at our peril. Or better, we embrace and create change, be the ‘net force’ so the state of motion is moving in our favour.
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