Extreme dichotomies are emerging in many markets:
Hybrid – Hummer
Business class only airlines – Discount airlines
Subway – Krispy Kreme
Adventure travel – Virtual worlds (Second Life)
Harley Davidson – Vespa
Which dichotomy will your start up occupy?
But are these dichotomies anything other than coincidences?
What value is there for a product of having some percieved polar opposite in the marketplace?
Do these products make any attempt to portray themselves in light of their “nemisis”, or do they simply play to a different audience?
Dr. Dre I think they are more than coincidences. We are seeing it as a result of behaviour which are polar opposites. Not to mention emerging income gaps.The middle ground seems to be getting lost. In addition things that are on the edge tend to get noticed. Just what we need for a start up.
Steve