I’ve raved before about being ‘eyeball worthy’ here, here and here. It’s actually not that difficult or expensive to do – but it can make a substantial difference to the perception or awareness of your business.
Here’s a photo I took of the local Yarraville Vet. – ‘Super Doggie’‘
It’s so cool. Firstly, I notice it every time I go past it. It says…
“We are into what we do”
“We care”
“We make an effort”
…and most important of all – it’s far more obvious than a sign on the door or a line in the yellow pages.
How are you creating visual awareness of your startup?
There’s nothing more enthusiastic than a loyal dog. Love it.
You should mention that it is also about context, That same signage would have less impact in an environment like Brunswick St, Fitzroy (a more bohemian shopping strip in Mlebourne – think Lower East Side in NYC), which is cluttered with such statuary.
That in itself is an important startup lesson… have a look around and see what your competitors aren’t doing well…
Another great and insightful comment Dr Dre. Thanks for your input. Steve.