Is it enough to define your market as a group of people? It doesn’t sound very strategic. It wouldn’t stand up in an MBA assignment. The question we must ask ourselves is: Do ‘our’ people want to be strategically defined?
Maybe the term target is better than consumer or prospect? They’re still people, right? I don’t think so. No one wants to be a target. I don’t. Not for anyone, thing or corporation. Makes us feel like a cartoon rabbit in the wrong season.
If we must be more deliberate than using the word people. What can we use and maintain our direction?
I prefer the terms audience or community.