While sitting in the reception of an ad agency a delivery came to reception that had us gobsmacked.
A box of fruit. Which sells direct for between $20-$50. Plenty of margin there. What I loved about this was the simplicity. The barriers to entry are non existent. Think of the concept today, revenue next week. Start up cost close to Zero.
Although it is easy to copy (there are now 3 of these operators in my City), it has a natural lock out device built in. There’s only room for one player in each office block. It’s a personal service where the relationship is core. Anyone can bring there own fruit to work – cheaper, so it isn’t price driven. Once you’re in, it would be very hard for another player to push you out. It also builds the things companies buy; brands & distribution.
Back to the gobsmacking… my busines partner and I swore that our next business would be as simple as a ‘box of fruit’.
And while everyone thinks about “The next big idea”, it’s often the small ideas that get overlooked.
Spot on Ben, why do we all look for that next big thing?