I went to the Apple website to view a keynote speech by Steve Jobs on the iphone. I needed to download Quicktime. Only problem, was I changed my mind and went to click out. Unfortunately I couldn’t click ‘back’. I was locked in.
Isn’t this the equivalent of locking the doors on a retail store? It’s bad form.
Note to web entrepreneurs: If a customer wants out let them. It also means you need to revise something.