Proof AI Won't Kill Creativity

… But It Will Kill Excuses — What Will You Make?

When new technology arrives, we can be buried by it, or stand on top of the platform it provides.

Imagine AI is a fast-moving sandstorm. If we stand still, it will bury us grain by grain. But if we are nimble, keep moving and discovering, we can climb on top of the sand as it piles up. We rise higher with every layer, we can reach new intellectual and creative heights, see the future — but only if we decide to step up.

He even provided the list of AI tools he used: Nano Banana, Veo 3, Kling, Runway Act Two, Elevenlabs, Sora, Udio, Suno, Photoshop and Premiere.

You don’t need to watch the entire thing, but I think it is worth just clicking through a few separate moments at a minimum to get a sense of it. It really is brilliant — in the same way any short film might be.

I mean, it could be directly from a Hollywood studio. The cool thing is that I’m watching it and wondering: how the heck did he create this? What were the prompts… what was the process… how did he do it and put the pieces together?

And that is exactly what creativity is.

It’s the way a human interacts with the world, their ideas, and using whatever tools are available… and here we are with a new way to be creative driven by new emerging AI tools.

Creativity isn’t dead — if anything, it is spawning entirely new species. Because more barriers to entry just went away. We no longer have to be filmmakers, animators, musicians, or any of those things to be creative.

What we need to be creative, is to be creative. Neural Viz proves it.

We can all play now — and industries, especially the creative ones, will be rewritten in terms of artistry, formats, and ways we can go to market. And of course, the business models around the outputs will change radically — they always do.

The real question now for all of us is this: What will we make?

Now that the skill gaps are gone (not just with things like animation and filmmaking), but any pursuit — we can create pretty much anything we can imagine. And right now is the time to do it, because there is no formal qualification required — just an informal ability to adopt the tools quickly and get more in your industry, by doing more of what is now possible. Those who do make an investment in their future, almost like an insurance policy for their economic future.

But there is one key to all of it. This is not about outsourcing. This is about inserting yourself deeply inside the technology so it reflects you, your point of view, and your ideas. Those who use AI to do their work for them are missing the point. The point is for it to make more of what was always inside you.

Keep Thinking,

Steve.

** Get me into do an AI keynote at your next event. I’ll use this as my testimonial!