Loyalty programs are generally based on how much money someone spends. Spend a fortune with a brand over a long period of time and they might throw you a freebie or two.
What if companies set out to be loyal to customers instead? What if from the very first interaction they aimed to be loyal to the ‘unproven trust’ you’ve given them? They might start making a better product. They might just get talked about. They might end up with more than just loyalty… maybe even an entire entourage of brand evangelists.
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