A lot of people like to present credentials in order to get new customers. A better way is just start working for them.
I’m a big believer in being a resource for others in the business to business landscape. In fact, just undertaking work for people we want to do business with is a good ethic to develop. To surprise and delight a potential customer with some insight, ideas or output not only differentiates us, but it really shows we care about their business. There is every chance it’s a lot better than the ‘late’ work they are getting from their current suppliers. A way for entrepreneurs to get on the inside.
The tricky bit is the next step. How to actually ask for some business. And I’d say this is a good question to ask ourselves:
Have we earned the right to ask for paid work?
I personally believe givers are getters! That doesn’t mean doing everything for free in the hope that someone will take pity on you and put a little money your way.
What I mean is if your prepared to give help people will talk to you and form a relationship. It’s the old ‘know like and trust’ scenario and people do business with people they know like and trust.
Show people what you can do and they just may ask you to do it for them :0)