I really like the idea of ‘small’ – Making the macro, micro. 12 secondsTV does it: www.12seconds.tv
As far as marketing insights are concerned it proves that categories don’t converge – but split.
We recently used it for rentoid to kill a few birds with one stone:
- Rewards passionate fans with a bit of fame,
- Create an important dialogue
- Generate some ‘realworld’ market research to boot.
The cool thing is that we’ll publish what people think about rentoid good and bad – so then we have to act on any mooted improvements. Check it by clicking here:
So in the spirit of involvement – I’d love to get a 12 seconds.tv spot from the startupblog crew – ‘yes that means you’ with any piece of business / entrepreneurship or life advice you feel approporiate.
Put your 12 seconds link in the comments and I’ll put it up as it’s own post with a link to your blog / startup / business or whatever.
Get on it.