This brillaint piece of communication by bringtheloveback summerzies the biggest opportunity for startups in the last 100 years. Small startups and entrpreneurs can have the conversations most large companies refuse to have. Or do in an overly moderated environment – which just doesn’t work.
[youtube=http://www.youtube.com/watch?v=RZDXfB0Rd4Q]
In truth most large dominant companies from the old production based economy are probably too scared to have a warts and all conversation with their people. The truth might get out. Truths like, companies reducing the quality of ingredients to keep prices low.
In fact they never did. They investigated, researched and even spied. Maybe they should have just listened and conversed.
Thanks to Ross Hill for the link!
Now that was seriously entertaining!! Pretty much pinpointed what most marketers are like 🙂
I’m listening! Thanks for the great post.