The ability to make decisions is crucial. Maybe it’s why we escaped our cubicle – to make our own decisions. But this insight doesn’t stop us from occasionally facing moments of indecisiveness.
Here’s what to do – Outsource it.
Not literally, but metaphysically. We should ask ourselves what our most revered and respected entrepreneurs would do. And just do that. Done, decision made.
The fact is we know what they (Insert favorite entrepreneurs name here: Branson, Jobs, Brin, Bezos ?) would do, because we’ve read so much about them, we’ve seen them in action, so we know exactly how they’d act. And often, the have the courage and conviction we strive for.
So when in doubt, just be them.
That’s great advice. Sometimes we have to become other people in order to better ourselves.
This may seem a bit off-topic, but, since you have so much about advertising up here, it might be interesting to look into Glyphius. It’s a copywriting software that uses statistics to help you generate effective ads to increase marketing. It would be interesting to know what you think.
http://www.libertadpura.com/products/Glyphius2008/
Stephen,
I’ve been reading your blog lately and I think you have some great content. Your latest post is interesting – I just read John Assaraf’s new book “The Answer” and one of the points is focusing on the important, not the “trivial many” in regards to running a business. If you haven’t read the book yet, I highly suggest it. It’s amazing:
http://www.readtheanswer.com/index.php?rta=blog
Thanks for the awesome posts!
Indecisiveness was one of the major barriers for me in starting my business. I struggled to back myself and would defer to others for advice on every small decision. Overcoming this wasn’t easy but as made a world of difference to my progress.
Loving the blog!
Ned