Don’t think that pricing is just a decision – it’s very often an entire strategy where in fact it becomes the products most redeeming feature.
An espresso in Harveys Range Heritage Tea Rooms will set you back $50. (not a misprint)
The exclusive brew is Kopi Luwak, and is said to be the most expensive drink in the world by volume.
The locals call it cat poo coffee, and here’s why: A cat like creature in Indonesia called a Luwak eats the coffee cherries when ripe and then manages to pass the bean without digesting it. These beans then are gathered and used to make Kopi luwak espresso – Yum!
You can read more here.
What I love is how ‘the story’ invents pricing which is 16 times the average.
Actually it is a misprint as it should be GBP 50 – about USD 100 per cup!
Anyway, as I just a few weeks back made an animation about this coffee and you posted this story on my birthday, yay! There must be some greater meaning in all of this, so here is the link:
http://www.tbenjaminlarsen.com/files/f877a5732d7012c7699264f5c35f7fd8-30.php