Here’s an advertisement which qualifies as ‘radvertising’ according to startupblog.
[youtube=http://www.youtube.com/watch?v=Dlr9so_TWEY]
A simple insight which is single minded….’Find suitable people who aren’t where you are, right at this moment’ – increase the odds online.
It is very well executed, punchy and entertaining. And importantly the creative idea is directly linked to the brand and category.
Kudos to RSVP an Australian on-line startup which has played it well in old and new media.
Very effective. Is there a male-targetted ad too?
Yep – I think it goes to air next week.
Steve.
here it is – you can check them both out on you tube