As a follow up to radvertising…
TOOHEYS EXTRA DRY HARVESTED
[youtube=http://www.youtube.com/watch?v=ORfkh0OojxY]
Here’s why I think this creative is bad:
- It’s contrived & try hard
- The idea isn’t linked to the core values of the category or consumption environment
- There’s something dirty / semi disgusting about the story – Do we want to think my beer is the spawn of a rednecks strand of hair? (I beleive it’s just a bad idea with anything you put in your mouth)
- Seem’s like some brand manager and advertising creative is trying to get a trip to Cannes.
Your thoughts?
You gotta be kidding! LOL If I wanted a beer that much, I’d just go to the store. If it takes that much work just to have a beer, no thanks.
And the hair sprouting out of the ground….gross.
Interesting ad, which is completely lost on the likes of me.
So obviously an attempt to respond to the Foster’s Big Beer ad which simply worked.
Playing catch-up is always a bad thing…
It’s Wankersville with such a disappointing pay-off.