FORD UTE ‘UTOPIA’ COMMERCIAL
[youtube=http://www.youtube.com/watch?v=YZWh5R-vHMk]
I’m not saying it is a great advertisment. I say this because I’m not going to rush out and buy a Ford ute, and neither are my friends – maybe the target market will? I am saying it’s virus worthy, because blokes will send it to their mates.
I saw this on youtube before I saw it on TV. The point for start ups is this. The main barrier to entry has been lifted – cost of communications. All we need is the right creative.
It looks like man heaven to me. Regardless, it seems like all of the large brands have come around and are now advertising via the net, YouTube and MySpace.
-4MySales