Ask yourself this: Do you bring up your start up when you get the chance? Every time someone asks you what you’re doing? When you met someone at a party?
If not, why not?
I’m not suggesting you never shut up about it, or bore people with your start up. What I am suggesting is that you bring it up when the theme of the conversation allows. When you get a chance to sell your dream, do it.
I try to bring up our company as often as possible, without being obnoxious about it. When does it get obnoxious, though, I wonder?