Physics and business once more…. Markets and motion.
Law 2: Force equals mass multiplied by acceleration The rate of change of momentum of a body is proportional to the resultant force acting body and is in the same direction.
Start up blog interpretation; Your brand or start up will only grow by the force of the energy that you and your evangelists (passionate users / early adopters) put behind it.
If we want our start up to grow, that growth rate (or decline) will be directly proportional to the effort we put into it.
Conversely a competitor pushing us backwards with more force has the same impact.
A start up won’t just grow. Organic growth is a hoax. Organic growth is your customers or passionate users pushing it for you. In this case we’re lucky, we’ve managed to create an idea worth spreading…But it’s very difficult to do.
In the end, the growth is always our responsibility. We need to be the force acting and pushing.