Maybe it’s the spaceship interior or the futuristic aerodynamics, but there’s no doubt that when it comes to hybrid cars, the Prius has the monopoly of the mind.
This has been verified by the board game itself – Monopoly, where the Prius has now taken place of the racing car.
The hybrid movement is not without its naysayers…
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A $50,000 Greenpeace badge?
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The eco-razzi car of choice?
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Not as green as public transport?
It shouldn’t matter if it is moving human consumption in the right direction.
That fact is all this is the result of some damn good marketing. Kudos to Toyota.