There’s nothing more powerful in marketing than this. It allows the other important things to happen. Like being remarkable, sexy, premium, eyeball worthy, first, functional or ‘the’.
There’s another reason it counts. It makes the un-fun part of a start up easier. The administration. It’s far easier to do all the non audience stuff when you only do, make or sell one thing. Accounting, banking, inventory management, production, tax, supply chain, warehousing, distribution, invoicing et al… all become less arduous.
Then we can focus on the stuff that really matters.