Authenticity

 

Seems to be the word of the day in relation to startups and marketing in general. But do we really know what it is to be Authentic?

Here’s the Start Up Blog definition:

Authentic – Not being embarrassed about or having to hide, anything you do.

We shouldn’t worry about which words we use, rather how we live up to their underlying intention.

4 thoughts on “Authenticity

  1. Hey Steve, l’ve been reading for 3 days now,
    And cannot get enough. I really appreciate you right now.

    From: South Africa – Jerome Fortune

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