Being first to market is the best way to ensure success. (please re-read the last sentence) You’re inventing money. But it’s still possible to make significant dint in the market if you’re late and better, or you’ve pulled a copy cat move in a new geography.
Just in case you’re halfway through a startup launch and you’ve been devastated to find another player doing ‘your idea’, I’ve pictured a few inspirations to help you stay the course.
late but better
copycat in new geography
late but better
copy cat in new geography (NZ Ebay)
($700m sale price)
late but had distribution
late, but cheaper production method