|
put an ad on TV |
spread your idea virally |
| sell to consumers | collaborate with community |
| modify for the masses | overwhelm a niche |
| compete on price | charge what it’s worth |
| focus on volume | focus on revenue |
| sell through intermediaries | no middle man |
| use spin to trick consumers | be transparent and authentic |
| mass media, mass production | digital networking, craftsmanship |
Nice Post.
I like the term ‘Mass Customisation’ to describe the antithesis of Mass Media & Mass Production.
Marketeers persistence with personalisation has often been in the pursuit of Mass Customisation. Consumers want ‘tailored’ products and services – but organisations need volume to enjoy economies of scale.
rgs,
Chris
rawstylus.wordpress.com
…but these are all the cornerstones of the Fast Moving Consumer Goods industry!