It’s easy to forget the number one rule when ensconced in your start up – the Single Minded Proposition. So many good ideas…. You have to forget them all except one, and own that in the mind. In case you’ve forgotten here’s a good reminder of a great product with a totally single minded offer:
The Postage Stamp
It does one thing from start to finish. There is no confusion in the consumers mind. It does this thing until it reaches its destination. Stamps have been singled minded champions for nearly 200 years.
Sometimes it’s what your brand doesn’t offer that matters.
Can I buy this stamp? How much does it cost? I’m from Malaysian Philatelic Bureau.