Creation has a mindset. It is instinctual. It is in all of us, and that’s why we live in civilizations. We’ve created new ways, new things. People often mistake the emotional rewards of consumption with creation. When people are consuming they’re living vicariously. We replace the instinct to create, with consumption.
This world rewards creators. Business is about creating, which is why it can be rewarding. Conversely, most people associate success with consumption. Consumption is an illusion we’ve made or done something useful. It’s a shortcut. Hence, conspicuous consumption often exudes a sense emptiness.
Is this why we see so many balanced and satisfied craftsman, farmers and artists? People creating things have a air of contentment. A sense of self reliance. Even if what they are creating is a simple vegetable patch that feeds their family.
It’s because the true rewards in life come from the act of creation. Consumption is a poor substitute.
Create something.