4

These are my 4 start up maxims. Detail is limited so you can use your imagination.

1. Make once sell many times (buy once, design once)

• Efficiency is not evil.

2. Customer is consumer (no middle man)

• Cash flow, proximity, reduced complexity, short cycles.

3. Aligned to environment or health concerns

• The future of business (and humanity) is about these two factors

4. Theatre at transaction

• Humans are emotional beings. Subconscious. Premium pricing.

I wouldn’t consider a start up unless it has all four. I’ll do a separate entry on each if any of you out there request more detail.