A week ago I wrote about the Precipice Theorem. Here’s an example.
Heard of these bands?
- Nirvana
- Pearl Jam
- Sound Garden
- Stone Temple Pilots
- Alice in chains
- Foo Fighters
- Red Hot Chilli Peppers
Indy music, Seattle Sound, Grunge call it what you please. They’re all very main stream now. But how many of you bought the first Red Hot Chili Peppers album in 1984? I’m mixing genres slightly, but the principle remains. They started a new genre, because they started on the precipice. At a time when the late 1980’s was filled with Cock Rock, Power Ballads and Electro Wank, these bands were pumping out power chords on the precipice. They migrated naturally from there. All good concepts do.
Sure they leveraged a rebellion, but aren’t all new brands, products and concepts a form of rebellion? Isn’t that why they’re on the precipice? You are rebelling against some form of establishment.
Maybe the arts and business aren’t that far removed. First it was independent music, then the entire fabric of this mass produced industry and distribution system fell over.
It is often the artisans of society who first understand the changing values of a populous. In my view we are about to enter the business world equivalent of the Indy Music scene circa early 1990’s. – A time where little known precipice players start to ‘rock the world’ financially.