Decalology

The simple idea of displaying support is important. It says who we are, what we value and very importantly why we are different and or better. It plays to the ego. This occurs in all facets of life, real and digital. If  your brand represents a movement or counter culture, then it only makes sense that we give our audience some tools to celebrate it publicly.

A simple idea for cool startups is to distribute stickers. Not just any crappy old sticker, but one that is awesome in design, and limited in distribution. They can’t be bought, but need to be earned – the free prize inside.  Over the last 30 years many brands have used stickers as a tool to promote themselves. The two best industry examples are in the fashion and social space. Here’s a visual collage of examples.

Before you hit the print button on getting some logo stickers done up – make sure it fits the brand. There’s some good clues above from a design and brand proposition perspetive for those who it could work for. It’s also vital that the stickers are high quality – and not a boring block. There has got to be a level of cache. It can be a cool way to promote your startup, but remember Decalology only works when bone fide members of the tribe can access them.