When it comes to brand interactions we look for are human interactions. Effort made by humans. Although it is easier and more efficient to augment our efforts by machines and computers, something is lost during the process.
Only a decade or so ago, it was seen as unprofessional to be analog. A non computer generated invoice meant a backyard operator. How quickly perceptions change. Now it’s probably seen as the preferred method of a craftsman. Someone who is too busy hand making cool stuff to worry about computers.
Sure, we are not all hands on in our business, but our communications can be. Here’s an idea – write your important notes to customers in pen. Sign it and send it to them by mail. Show how much you care.
