If we had just one customer how would we treat her?
If we had just one customer what would our business relationship be?
If we had just one customer at what lengths would we help her?
If we had just one customer we’d hope she told others good things about us.
If we had 1 million customers it would be different. We’d be too busy to do any of that stuff. We’d have projects and financials and meetings and someone answering our phone and daily issues to resolve….right?
As far as she is concerned, we only have one customer.
So it must be true, we only have one customer. We ought treat her that way.