Tag: youtube

My dad's chevy

Posted on by Steve Sammartino

Every now and again a brand crosses the chasm. A brand goes from being a thing, to being an emotional ingredient. These moments are usually personal, they are hard to capture and share. But occasionally it is captured, and it takes us to an entire new understanding of what is possible when we create things with the end user in mind. In this instance, the car was first created with driver in mind. And then, the acquisition was created with a dad in mind.

Another example of great narrative that would not be possible in the limited media of yesteryear. What a beautiful brand story to share – Kudos to all involved.

[youtube=http://www.youtube.com/watch?v=bz-nO6WvOYw]

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Technology spoofs

Posted on by Steve Sammartino

I just happened upon this great Siri spoof. Just very funny.

What new technology can you spoof to promote your brand, idea, business or startup? It’s a simple time test method – Get on it.

[youtube=http://www.youtube.com/watch?v=x4yBbGmxmzw]

Home Made Advertising

Posted on by Steve Sammartino

Sometimes it is hard to make out if an advertisement is actually as it seems, or if it has been ‘gamed’. I came across one such advertisement recently. Chuck Testa had me in stitches (pun intended) with his Youtube advertisement that has now had over 7 million views. What is really cool, is the internet meme that has quickly developed on its coat tails. You can see many of the mashups here on youtube… and just for good measure I’ve posted my favourite below.

[youtube=http://www.youtube.com/watch?v=LJP1DphOWPs]

 

…and this Songify version…

 

[youtube=http://www.youtube.com/watch?v=mbUVtfUWwF8]

 

The lesson for startups is simple. Have a crack at something funny to gain brand awareness. If it works you win. If it doesn’t, no one sees it anyway and you still win. Have a crack.

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60 seconds on the web

Posted on by Steve Sammartino

The world moves fast. When we we’re unconnected the speed of change went unnoticed. Now that we all have digital footprints, we can track all that happens. This amazing and statistically rich infographic is solid reminder of the world we live in. It’s also very cool that most of these business are startups that aren’t even teenagers yet. I’ve pulled out the numbers and got the pic below.

60 seconds on the web:

  • 12,000+ new ads posted on Craigslist
  • 370,000+ minutes of voice calls on Skype
  • 98,000+ tweets
  • 320+ new twitter accounts
  • 100+ new Linkedin accounts
  • 6,600+ photos uploaded to Flickr
  • 50+ wordpress CMS downloads & 125+ plugins
  • 695,000 facebook status updates, 80,000 wall posts and 510,040 comments
  • 1,700 firefox downloads
  • 694,445 google searches
  • 168 million emails sent (of which 92% is spam)
  • 60+ new blogs & 1500+ new blog posts
  • 70+ new domains are registered
  • 600+ new Youtube videos are uploaded. 25+ hours in duration
  • 150+ questions are asked in Question forums
  • 13,000+ iPhone apps are downloaded
  • 20,000 new posts on Tumblr.
  • I new definition added to Urban Dictionary 
  • 1,600+ reads on Scribd.

And here is what it looks like:

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2 minutes of Screen Culture

Posted on by Steve Sammartino

Our lives are increasingly being influenced by what I like to call ‘Screen Culture’. Which I posted a piece on here. I thought it would be worth showing the idea in action – hence the video I made below. Many of the statistics to support the concept were garnered through ‘Eye on Australia‘ which is an annual Grey Advertising study on consumer sentiment. The video explores the impact screens are having on our lives in the geographically specific & connected world. Enjoy!

[youtube=http://www.youtube.com/watch?v=cnT31oltmpw]

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Car smash marketing – Rebecca Black

Posted on by Steve Sammartino

I’m not about to make any comment on the song Friday, or about Rebecca Black. She seems like a nice enough kid having a crack at the music industry.

It is interesting how anything has a chance in a zero cost media world. Sure, not everything will cut through, but in 1991 Rebecca didn’t stand a chance. She had no where to put her song (Youtube), nowhere to sell it (iTunes) and no one to spread it (Twitter / Facebook ). The invention of all this infrastructure made it possible. The thing that is different about the infrastructure versus 20 years ago is that cost of entry has been removed. Extremely good and bad start in the same place. And occasionally something unusual makes it through – so long as it is extreme in nature. No-one has placed multi-million dollar media bets on selling Rebecca’s song, so the cost of promotion has been reduced to taking 3.48 minutes from our day, or typing 140 characters. It’s like a car smash, we can’t help but slow down and take a look.

The question it makes me wonder, is if there is a valid strategy in being the ‘worst’? And if there is, how do we make sure we qualify? And if we qualify, how do we then transform?

Love or or hate her, right now Rebecca has 100% share of voice.What that turns into is entirely up to her.

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Maxibon Manchew – Radvertising

Posted on by Steve Sammartino

This is the best advertising I’ve seen so far this year. Really love the concept and the execution. Made me hungry.

[youtube=http://www.youtube.com/watch?v=-9EL_naUHtY]

If you’re going to advertise your startup then I reckon we can learn something form the radvertising above. And the lesson is this:

Don’t get lost in the middle. Go as close the edge as possible. Make outrageous tongue in check claims and be hilarious, or be 100% authentic and truthful. Everything in the middle of either of these two extreme edges is simply, wallpaper.

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