USA – The End of an Empire

“What? The land of the free? Whoever told you that is your enemy!” – Zach de la Rocca, 1992.

Let me back up a little. Growing up as a child in the 1980s, America was the land of milk and honey, where dreams came true. I just assumed one day I’d move to America. Saccharine sitcoms like Happy Days, Family Ties, Growing Pains and The Cosby Show led me to believe that everyone lived in double story houses, had professional parents without money problems, enjoyed excellent health, were well-educated and that racism didn’t even exist. That was until I peered behind the curtain and saw the reality. Pre-internet it wasn’t that easy to work out what was happening in other countries, because TV, advertising and imported products were our only windows to the world. Oh how little I knew. While it seems the perpetual decline of the US is inevitable, I sometimes wonder if it were ever more than a Hollywood prop.

We are collectively viewing the end of the shortest empire in history, the United States of America. Granted, it was at one point probably the most powerful in history, yet now is crumbling before our eyes. We are witnessing a modern day fall of Rome, live.

To perpetuate an empire, three things need to be maintained:

  1. People need to become a little bit smarter
  2. People need to become a little bit healthier
  3. People need to become a little bit richer

The US is not performing well against these three criteria. It’s the only developed economy in the world where this is the case.

Smarter: It’s clear that the US has some of the world’s greatest thinkers and innovators. However, in recent decades, simple markers of intelligence and collective understanding of the world have declined. It’s astounding how many US citizens deny facts which are indisputable and learned in grade school. Thirty percent of millennials in the US are not convinced the earth is round. This number is only 4% for the rest of the world. In the mid 1970s at the peak of the space race, the proportion of ‘Flat Earthers’ in America was less than two percent. One third of Americans cannot name a single branch of their own government. A quarter of Americans believe that the sun orbits the earth. Twenty percent believe that humans were created 10,000 years ago.

I’ve chosen facts like these, because they should be universally agreed upon. Acknowledgement of these facts frame a viewpoint of society where basic knowledge is important to shape government policy and to address vital issues like climate change. (Coincidentally, of which a quarter of Americans deny.) It also is unlikely that the US can educate its way out of this mess. Access to education in the US is bad and getting worse. Student debt as of April 2022 was US$1.75 trillion dollars. The average debt to education costs per household is US$57,520. The cost of higher education in the US has outpaced inflation for 4 decades. Before anyone even gets to college in the US, they need to fight their way through an incredibly difficult K-12 system, where the amount of money the government spends on a local school depends on how much the houses in the areas are worth. The higher the real estate prices, the more funding local schools attract. If you think this sounds like something from a Black Mirror episode, trust your instincts.

It’s hard to pinpoint exactly how and why the US, once the bastion of global intelligence, is experiencing such a decline. I can’t help but think that the past two decades where, from Fox News to Facebook, the spread of misinformation in the media has significantly contributed to the dumbing down their society.

Bonus: if you want to get smarter – Catch up on The Rebound TV here.

Healthier: For the first time since the industrial revolution, America has witnessed a decline in life expectancy. They lost 2.26 years in the past year alone. This is at a time when medical advances (and terrific things like vaccines) have never been more advanced and available. They suffered more deaths due to Covid than any other developed nation, which is now pegged at more than one million people. They have the lowest vaccination uptake of all developed nations, currently ranking 64th in the world. The crazy thing is that they spend more on health than any other developed nation. They spend US$4.1 trillion on health annually – US$12,530 per person – which is increasing at 9.7% per year, yet for the worst health outcomes. (Most of the spending goes to insurance companies.) They are the most obese nation in the world, with 42.4% regarded as clinically obese. In the year 2000, this number was just 30.4%. For the first time in their history, children are not expected to outlive their parents.

The opioid crisis in the US is at such epidemic levels that it killed over 100,000 people in 2021 and it is getting worse (in 2020 the opioid crisis was responsible for 78,000 deaths.) In contrast, over 45,000 people died last year from gun-related injuries. (Yes, you can still buy guns at Walmart.) It’s ironic that the Supreme Court is allegedly considering overturning Roe v. Wade (the right to choose abortion). It seems like protecting lives is only important before they exit the womb.

Richer: The minimum wage in the US is currently US$7.25 per hour. If you think that sounds bad, it’s worth noting it hasn’t increased since 2010. When adjusted for inflation, the minimum wage in the US is lower than it was in 1970.

Meanwhile, CEO wages have increased exponentially. The average CEO wage in the US is now 320 times more than what workers earn. In 1970, it was ‘only’ 21 times more than the average worker’s.

Unfortunately, this isn’t just about the disparity between CEOs and people working for minimum wage. The general rate of income inequality is increasing rapidly. Five families in the USA now have as much wealth as the bottom 50% of the population. It’s insane, and a lot of it can be tracked back to the narrative proselytising lower tax rates. Lower taxes, it was claimed, create jobs and growth, but all it really does is transfer wealth to the owners of capital. Few people know that the highest tax rate in the US was 94% in 1945. Today it is 37% and you need to earn over $500,000 before you hit that rate. Meanwhile, corporate tax rates are a mere 21%.

The effect of this isn’t just the hollowing out of things like education and healthcare. Income inequality is exacerbated which then creates a spiralling down effect. People can’t access resources for health and eduction, while the wealthy can, so the gap grows bigger.

All of this is happening at a time when the cost of living is increasing and the country is becoming more socially divided.

When the core tenets for a stable society of health, wealth and education are eroded from the bottom up, it rarely ends well. History says that it causes instability, infighting and eventual civil war. TL;DR: people come with pitchforks. I wouldn’t be surprised if the USA splits like the USSR did. Never before have we seen such an economic powerhouse so divided on both beliefs and the foundations that actually hold it together.

Keep Thinking,

Steve.

The Technology Cold War

You may have heard the Donald instituted a trade war with China this week. What you probably didn’t hear, is that we’ve now officially entered The Technology Cold War.

The headline reads that this new ‘trade war’ amounts to $200 billion USD of tariffs to rebalance the trade scale in favour of the US. But it runs much deeper. As part of Executive Order, Trump proclaimed another National Emergency and ordered a ban against US tech companies from using or supplying foreign telecom entities (Such as Huawei) who are deemed to be a national security risk. This is going to have massive implications for the entire world. This is part of the shift I’ve predicted to countries de-globalising and re-nationalising their information infrastructure, and to put it bluntly – closing borders and retreating from open trade. It’s a response that’s easy for students of history to see. The most common behaviour to change and uncertainty is a fear response – ‘we’ batten down the hatches.  So, what can we expect to see from here?

Immediately, Google (Alphabet) announced it won’t support new version of Huawei handsets. This means that Huawei won’t be able to use Android for its new 5G handsets. It also means they can’t use Youtube, Google Maps and Gmail. It could spell the end of Huawei’s operations outside of China. If we only step one layer deeper, and we consider the fact that China is the supply house of all things tech for the USA it gets very interesting indeed.

Major hardware brands, including Apple, Intel, Qualcom, Broadcom and Microsoft all manufacturer in China. In fact most chips made in the world currently come out of China. So where would this ‘ban’ start and end? Worse still, as it stands the US doesn’t have the manufacturing capacity, price competitiveness, or supply chain to transition production back to its home markets. But Çhina, doesn’t only make hardware, it also has its own local versions of all the software and apps we use daily.

Unsurprisingly, it does seem like Donald Trump hasn’t fully thought through the consequences. As far as I can tell The Donald has just handed over the mantle of global economic supremacy to China in one flawed decision. The first thing anyone should do before they go to war, is carefully assess the relative resource advantage each party has.

What’s next?

From here I’d expect to see both China and the USA scale up the Technology Cold War in a series of tit for tat moves. We can expect the USA to ban Chinese social media and technology giants on their soil – WeChat and others will get closed down. As a response, China is likely to throttle the supply of USA hardware manufacturing on their soil. More significantly China may also reduce the USA’s access to important rare earth materials they have relative monopolies on. Materials used to produce things like advanced grade weapons, smart phone components, advanced battery materials and wind turbines to name a few.

Prediction

The next 10 years will continue towards a path of de-globalisation with countries closing borders to foreign entities. As a result the most important economic policy countries must pursue today, is to ensure they can make and build all the materials and technology their citizens rely on, because yesterdays international trading partners might just shut the gate.

Of course, this is the opposite of what we all expected in a globalising economy, but human behaviour always has a bigger impact than the technology we employ, and sometimes it’s this fact we should really be paying more attention to in business.

These here are crazy times.

New York Series: Magnolia Bakery – In content is rad.

Still got a few New York stories up my sleeve.

If anyone had any doubt that mainstream media is ‘still’ the most powerful communication tool, here’s some proof. While in New York we just had to check out the famous ‘Magnolia Bakery’.

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The only way I had ever heard of this infamous business was via the TV show ‘Sex in the city’. It wasn’t advertised during the program, but in content. That is, discussed during the show, part of the story. This only ever happens when we have a ‘worthy business’, something worth talking about because it is so cool.On many occasions during my stay the line to get in was all the way down the street. And the cupcakes were tremendously yummy.

And so it proves a few things:

  1. Mainstream media ain’t dead yet.
  2. In content is way more powerful than paid for advertising
  3. Only ‘cool’ stuff ever gets talked about.

Startups,  go make some cool stuff.

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New York Series: So much advertising

I am absolutely flummoxed at how deep the media channels flow in the USA.

I’ve never such visual pollution in one city. So much advertising.The thing I’m most surprised about is the ethical (pun intended) pharmaceutical category. TV advertisements for Drug X, encouraging people to go to the doctor to see if they have disease Y, in which case they should ask the doctor to prescribe drug X. This is so wrong, on so many levels. Start ups out there, please be in business for good – sales should be your secondary objective – helping people your first.

times-square

Sure, Times Square is kind of cool to look at, a real visual orgy. But it just never ends.

If you’re in the media business in Australia or Europe, there are plenty of new spaces which can be leveraged. I’ll provide a summary of new media channels with a photo essay at the end of the trip. But in the interim here’s a link to an historical advertising photo stream I found on flickr. Quite interesting.

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