Give us a taste

I was recently flying with Emirates and got talking to the cabin crew. When I later asked for a cappuccino they gave me a nice little extra effort. See below:

For the uninitiated, that is the Emirates tail logo as the chocolate on my coffee. I was impressed so much I didn’t want to put sugar in and mess it all up. She did mention that it was normally reserved for 1st Class passengers, but they thought I might appreciate it in business class. They gave me a taste of for next level.

My question to entrepreneurs is this: How are you giving your customers a taste of the top tier?

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Dubai Series: Business trip tips

We all know it’s very important to have a keep a diary during business travels. We’ve got to keep the tax man happy.

So here’s what I realized on my current overseas trip. I can keep all the records I need during my normal daily business procedures without keeping a separate diary.

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The logos above, I love. Simply because they create time stamped digital footprints of the work I have done on my overseas trip.

Skype: Who I had chats with from the rentoid team, for how long, when and what was discussed.
WordPress: My ‘Global Marketing’ (subject I teach) research diary for Melbourne University, with insights found and relevant articles written.
Twitter: Staying in touch with rentoid members, chatting and sharing twitpics of ideas with strong marketing implications.

Of course most of the above are done on my iphone with also has the digital time stamps the Tax office requires.

It’s never been a more awesome time to travel on business. It’s easy to share ideas, and with these tools our diary doesn’t have to be a a labourious tax afterwards, but can be an interactive digital tool which is part of the fun during the trip.

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Dubai Series: Hotel Sampling

Once you pass through the customs area in the Dubai International Airport they have a very interesting area reserved for Hotels as can be seen below.

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The area has all of the 5 star hotels from the city represented. The general idea is that each hotel has a mini foyer with the exact styling and ambiance of the actual hotel. The mini foyer has Video footage of the hotel, details on menus and hotel services, samples of the haute couture fragrances in room and some even have masseurs for weary travelers to encourage / reward bookings. Concierge salespeople are there to explain the benefits and convert the sale. For those already booked they have a comfortable waiting location where they serve refreshments until the hotel driver arrives.

A simple idea, but one which makes sense for such a burgeoning metropolis and shows that even the oldest industries can innovate too.