tech Archives - Page 2 of 2 - Steve Sammartino

How hard you worked is irrelevant

Posted on June 21, 2010 by Steve Sammartino

It’s what we create for the people who care. The truth is we never know how hard it was to deliver the right product, at the right place at the right time. We only care that it was.

What we (the entrepreneurs, producers, marketers) had to go through is not part of the consideration set. It isn’t charity, it’s about them. So if we nail it and deliver the project quickly, we needn’t feel guilty or less deserving. Likewise, if it took us 5 years of hard working weekends and nights, that’s also no reason to feel a level of entitlement. We need to feel what they feel – underwhelmed or overwhelmed with what we deliver, how we got there is far less important.

Entrepreneurship is in our DNA

Posted on June 14, 2010 by Steve Sammartino

We are all born entrepreneurs. Entrepreneurship is inextricably linked to human behaviour. To explore, to understand, to invent and to embrace take risk. Risk which results in a better situation for us and our stakeholders. Knowing that we will fail, and even learning to endure, no less enjoy that as part of it. Civilisation and evolution of humans is due to our entrepreneurial nature. It’s why we live in houses, drive cars, have climate control and everything we enjoy today. It’s part of our genetic code. It’s what differentiates us from all other creatures.

The word Entrepreneur

en⋅tre⋅pre⋅neur

Noun: A person who organises and manages any enterprises, esp a business, usually with considerable initiative and risk.

The word origin is from 1875-80 coming from the French word ‘Entrepren’ – meaning to undertake. To do something. Also the word Enterprise. Is about entering and taking. Enter / prendere.

To be entrepreneurs is it about doing. Not over replanning or talking. It’s about action. Learning on the job. The most insightful ideas and poignant moments I have had in my life haven’t been while writing or typing, but when I’ve been acting.

Our code must be acted upon. Go act out your code.

How to build a community

Posted on June 2, 2010 by Steve Sammartino

We all want to build a web and or brand community. But we forget the most important fact. We need individuals first.

Only we please one individual can we please two. Only when we please two, can we please three….

There will never be a community unless we love our orginal individuals unconditionally. It’s the love we give someone that makes what we do worth talking about. There is never a community unless love is shared at the most personal level. One to one. It’s something we should remember in startup land.

Startups and Standups

Posted on March 16, 2010 by Steve Sammartino

Listening to an interview with Jerry Seinfeld he said something which sounded like good advice for Startup Entrepreneurs.

Here is what he said verbatim:

“Your write and you write, and you don’t know if it is any good. You have to get up in front of an audience to find out if this is any good. You always have to try things, and the audience kind of writes the act for you in a way. They say, keep this, get rid of that. And you use them as a judge. They are the judge.”

It seems success in most enterprising professions are about being guided by your audience or customers. Testing, refining and constantly iterating.

Startup blog says: Real market feedback, is the only way to test any written plan. It beats research every time.