Imaginative work

I read a great quote today which I thought was worth sharing:

“There is a recognition dawning that the repetitive linear system which controls work and the worker is no longer profitable. Consequently, the presence of the soul is now welcome in the workplace. The soul is welcome because it is the place where the imagination lives.”

What I like about this is the reference to profit, and that linear systematic work isn’t profitable. If I think about every startup I’ve ever been involved with the real profit has come from the excitement and variety of the work. Internal profit rather than financial. And so my soul has been enriched.

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Quirky Fact & Business models

It costs the soft drink Industry over $100 million a year for thefts committed involving vending machines.

Actual Coke vending machine robots!

*actual Coke vending robots!

Yet vending machines still exist for one simple reason. This is still a profitable business regardless of the theft.

So often in startup land we here people pointing out the gaps and potential issues in any business model we propose. The fact is no business model is perfect. Every business has gaps and potential issues which will impact profitability. There is always leakage, there is always some evaporation. What we need to focus on is the net result and understand if we can still make a profit regardless of the model imperfections.

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Quirky fact: Boring = Profitable

Unless you are from the US – you have never even heard of any of the 10 oldest businesses in the USA. Nope, not one. There’s not a sexy brand among them. They include boring industries like, banking, ingredients, manufacturing inputs and insurance.

You can check it out by clicking here.

The important insight for Start Ups and investors is this:

The boring stuff is almost always more profitable than the sexy.

Why: Because exciting, sexy stuff attracts lot’s of competitors and people want to play there. They want to play there because it’s fun, it’s in the papers, it’s featured in business forums and leverages over-riding social trends. Then it gets busy and the cream disappears – (read here abnormal economic profits) . It’s no different to the house prices rising in popular suburbs and the yield declining. Simple economics discovered centuries ago.

So what? It’s vital we know the difference between sustainable & exciting. The most important factor for survivial is profit – end of story. Sure, profits can be made in any industry, but chances are there’s more profit in the areas everyone else forgot about.