Yesterday I was sent links to two movies which were both entrepreneurial in nature / marketing related. Both revolve around the idea of paid brand ambassadors. One is a documentary on how clever ‘cool hunters’ are, and the other was a Hollywood fabrication of brand evangalists are infiltrating our circle of trust.
The Documentary trailer: The Influencers
[vimeo=http://vimeo.com/15595024]
The Hollywood trailer: The Joneses
[youtube=http://www.youtube.com/watch?v=n2Y3GoN2PGw]
The question it leaves in my mind is whether social media facilitates more authentic or inauthentic ‘hidden’ brand evangelists.