A few days ago I blogged about the serious advantages of embracing an open API. And just recently I’ve come across another great example of an startup using it to full advantage. The tiny idea, yet mobile app phenomenon Instagram has been mashup up by the uber rad Statigram. And I love it.
What Statigram does:
– It provides statistics on your instagram feed (hmm obvious)
– It shows who we interact with the most
– Timelines on our usage patterns and filters
– Churns your stats into really cool infographics ‘about us’
– Allows us to send private messages to followers
– Details on our tag patterns
– It even has photo printing capaibilities
… in fact, here’s a little photo essay of some of the cool stuff it does from my @sammartino instagram feed so you can get a good feel for it. There is no doubt in my mind that Statigram will end up being acquired by the API forefather assuming it continues its rapid growth trajectory.
The biggest flip the technology age has done on the industrial era is the open API. For the uninitiated, an open API (Application Program Interface) is a word used to describe sets of technologies that enable websites to interact with each other. It is also a system where web companies ‘open up’ their platform for external non affiliated software developers to create applications on. Facebook most famously did this with their ‘Facebook Platform‘.
While this sounds like some kind of nerd nirvana, it is actually a counter intuitive move that forms a large part of the marketing genius of social web 2.0 applications. And that is outsourcing the R&D to total strangers. That is, entrepreneurs who have new and interesting ways to mash up their content. It is quite revolutionary in fact. Corporations from the pre-web industrial era would rarely let people use their logo, let alone open up part of the factory for hackers to come in and try and build something interesting. But this is exactly what is happening, the most amazing stuff is usually coming from external organisations and the entire ecosystem is the beneficiary.
- Existing web companies get their new product development for free
- Entrepreneurs get a shot at being acquired by the firms whose API they focus on
The open API idea has to be one of the major reasons why technology companies are eating the world. The only question remaining is why don’t old world industrial companies open up their doors to some new, fresh and external innovation?