At Tomcar we seriously love our customers. It’s a highly personal interaction at this early stage in the business, so we both take it personally, and make it personal. We care about how our cars perform for them, and how they make their working lives better. We’ve recently been documenting the delivery of our vehicles and making some short films about it.
Yes, we know it doesn’t really scale as a business model.
Yes, we know that major car manufacturers would never do this.
Yes, we know that it makes us seem like small fry.
But here’s something else we know: Doing things which do not scale in the short term, is what gives startups a chance at scale later.
Here’s a little video of one such unscalable activity. Oh, and if you buy a Tomcar, you’ll get your personal movie made too.
[youtube=http://www.youtube.com/watch?v=BQIrWHeU1UM]
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So a question you might want to ask is this – How can you treat your customers like micro celebrities of your brand?