Just start working

If you want to work with someone, or for someone, people falsely believe that they have to ask for permission.  That they need approval to start  working with those who inspire them. The opposite is true and if we really want to work for someone, then all we need to do is start working for them. Start being a resource and creating value to what they do. It’s probably the best way to end up doing business with someone. To prove your capability, to demonstrate effort and to do it without asking for anything in return in the first instance. To be the resource.

I recently happened upon a great example of it. Aspiring advertising graduates went right ahead and did that for Tesla Motors. Here’s an advertisement they created below.

[youtube=http://www.youtube.com/watch?v=KKbRAazkiWc]

– – –

The interesting thing is that it got a all the way to Elon Musk.

Screen Shot 2014-03-22 at 3.22.00 pm

Just think about it, they’d never be able to get a meeting with him, to pitch an idea for an advertisement (mind you Tesla does not do any traditional advertising and does’t really need it – which is what happens when you make great products). But the lesson here is a vintage case of modern day bootstrapping. If we have resources at our disposal for connection and creativity, there’s nothing stopping us from using them. It’s those who create first without asking for anything who win respect and future opportunity.

twitter-follow-me13

3 thoughts on “Just start working

  1. Seems like good, no GREAT, advice!
    I vaguely recall some (Clan) Acorn, Amiga, & OS/2 (based) computer advocates may have done similar nearly 30 years ago to what the Tesla (car) fans did. But the political equivalent are a blight on democracy;- candidates can gain from questionable attack ads while staying, at least officially, “above the fray”.

Leave a Reply