For a long time I’ve hated the word ‘consumer’. It has very little to do with marketing, let alone delighting people who give you their custom. After a recent tweet about it – I was asked by Marketing Magazine to write an article about it.
Click here to read the article I wrote about it. I’d be interested to hear your thoughts on this dirty word.
Consumer = user not = person
I like to think of people, customers and members in terms of Smart Energy Groups – because that’s what they are!
Sam, @samotage
Exactly Sam!