Sometimes it is hard to make out if an advertisement is actually as it seems, or if it has been ‘gamed’. I came across one such advertisement recently. Chuck Testa had me in stitches (pun intended) with his Youtube advertisement that has now had over 7 million views. What is really cool, is the internet meme that has quickly developed on its coat tails. You can see many of the mashups here on youtube… and just for good measure I’ve posted my favourite below.
[youtube=http://www.youtube.com/watch?v=LJP1DphOWPs]
…and this Songify version…
[youtube=http://www.youtube.com/watch?v=mbUVtfUWwF8]
The lesson for startups is simple. Have a crack at something funny to gain brand awareness. If it works you win. If it doesn’t, no one sees it anyway and you still win. Have a crack.
