Innovation never ends

I happened upon this video (being a surfer and all) and was totally inspired by the product innovation. In real terms it is innovation at its core:

Problem – Solution.

They had to find and invent the technology to solve the problem. Rather than having some technology they were trying to find a use for. The video is worth watching, as the lesson is one any and everyone can take heed from.

It also reminds me that innovation will never end. Just when we thought the wetsuit solved all the problems it could (cold water / sunburn, wax rash) a human need takes it to the next level. Just like Bucky said: eventually we’ll be able to create everything from nothing.

[youtube=http://www.youtube.com/watch?v=Gqs_kLW7bSE]

Big props goes out to Billabong. If I was running Ripcurl, or a surfing startup, I’d be working on a wetsuit with an oxygen pouch!

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