Satisfaction is not enough

Satisfaction is boring.

Satisfaction is forgettable.

Satisfaction is corporate yester-world.

Satisfaction is cost focused.

Satisfaction in short, says that we aim for the minimum viable product that people will find acceptable. Satisfaction was a valid strategy when our knowledge of the available options was limited to what we would see in our local geography and what we were told in main stream media. Satisfaction was a valid strategy when we operated in oligopoly markets with homogenius consumers.

Satisfaction is not enough when we market to tribes of people (not consumers) who like to spread the awesome things they find in a fully supplied, fragmented market place.

Startups which aim for satisfied customers, are living in an era which is quickly evaporating. Instead we must aim for inspired evangelists.

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3 thoughts on “Satisfaction is not enough

  1. You make a valid point. Adding more value to people’s consumer/business experience I wonder where it will end though.We are living in a world where we all want more, when we really need less.

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