The law of focus

We can only beat the big guys with focus. It has to be so small the big guys don’t care. Big guys rarely buy big businesses anyway, especially not in the tech or web scene. They want it to fit tightly into their portfolio. We ought put all our eggs in a  tiny basket. In this way we wont get short short of resources, both human and financial.

When we do this in startup land, we have a chance of winning.

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3 thoughts on “The law of focus

  1. One of my favorite Seth Godin concepts is that of being “the best in the world” at whatever it is you do. The key, he asserts, is to define a “world” that is small enough for you to be the best in it.

  2. Yup, the momentum you get from winning a small niche is great for going to attack a bigger one. Much better than a limp, weak, stretched attack on a wide market.

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