Often I have strong opinions on somewhat popular advertising which I lambast for being bad. In recent memory is the Cadbury Gorilla. But here is some radvertising by Nike. It’s a bit old but I only recently happened upon it. And it’s rad for the following reasons:
- The idea is integrated to the category & product
- It leverages sponsored personnel
- It puts the consumer in the situation
- Although it does category job – they are category leaders
- It’s entertaining – which is an acceptable bonus – and should never be the only feature of the advertisement like it is with the Cadbury Gorilla
Enjoy
[youtube=http://www.youtube.com/watch?v=tsizQdNKhGg]
